Qualitia Expands Its International Presence

UK-Based Elitus Ltd named as business partner for UK and European market development


Pune, August 24, 2013 – Qualitia, the Gartner 2013 Cool Vendor for Application Development and market leader in the scriptless Selenium test automation, today announced their expansion into the U.K. and European market and named Elitus Ltd. as their UK-based business development partner.

Qualitia’s scriptless Selenium test automation platform removes challenges around custom built frameworks by eliminating programming and enabling test engineers to build scalable, sustainable, and cost effective functional test automation. This becomes more relevant in context of agile development practices (diversified technologies and automation tools) by allowing users to adopt test automation and standardize on the best practices.

“Qualitia enables QA teams to focus on the strategic objectives of test automation, increase automation test coverage, and minimize overall efforts and cost,” said Rahul Chaudhari, CEO. “Our clients, several of whom are included in the Fortune 500, have found Qualitia Software to be integral in freeing time for QA teams to focus on the higher-level strategic objectives of testing.”
Qualitia selected Elitus to manage European business development based on their extensive experience serving clients throughout the Americas, Europe and Middle East, and a proven track record of growing share in new markets.

Chaudhari continued, “It is important to our business growth to have a dedicated presence in the UK and Europe to meet the growing international demand for our innovative software. Just as our software is fast, reliable and cost effective, partnering with Elitus has extended our sales and marketing reach without incurring the lost time and overhead of international branch set up and local recruitment.”

Elitus Commercial Director Andrew Pointer commented, “We’re very pleased with our new partnership with Qualitia. Market feedback on the software has been superb. QA teams have been unanimously impressed by Qualitia’s unique ‘scriptless’ technology when overlaid on common testing tools such as Selenium, during evaluations. Intuitive and reliable, Qualitia has proven to reduce project delivery times by up to 60%.”

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top