Qualitia Celebrates Third Year

(Pune, India) January 22, 2014 – Qualitia, the market leader for scriptless selenium test automation software, today announced a 50 percent growth in its client base and a 75 percent growth in revenue in 2013.


For 2014, the company has set a strategic path on growth in the UK and the US. Major product enhancements planned for this year include support for non-Windows platforms – Mac, Linux, and Unix; extending the scriptless story to the mobile platform, and Test Automation Design Studio that will enable companies to link functional requirements to business rules to test automation.

In addition, the company is set to make significant investments in people, onboarding test automation architects who can quickly and effectively analyze customer challenges, design solutions and integrate these rapidly into Qualitia’s product development strategy.

Qualitia’s scriptless software testing technique virtually eliminates the programming required by conventional testing methods, reduces testing time by up to 60 percent and cuts testing costs by up to 65 percent. Qualitia today has leapfrogged from “startup” to a promising enterprise.

An Idea Is Born

The members of Qualitia’s leadership team are no strangers to test automation. After working together for years on major testing services projects, delivering large and demanding turnkey test automation projects, these colleagues forged a team whose members are more than familiar with the full range of testing challenges.

These shared experiences revealed a singular truth: conventional testing automation methods are not suited to the hyper-accelerated, hyper-competitive world of software development. They knew that most test automation products demand complicated, expensive programming to generate scalable test automation tools. And they knew that the cost in time and money needed to build these tools was prohibitive for all but a handful of clients.

“We saw a large opportunity to accelerate this process,” says Rahul Chaudhari, Managing Director and CEO of Qualitia. “We believed there could be a better, easier way to do test automation. And we were convinced this new approach could also improve the ROI of investments in test automation.”

The team invested in research, quickly discovering that, as they themselves had experienced, four in five companies are unhappy with the pace and effectiveness of existing testing automation regimen.

The team embarked on a product development journey aimed at launching scriptless test automation–conceptualizing, debating, developing, testing and reworking. The Qualitia team knew that the resulting Qualitia software would have to be easily adoptable by existing QA/testing teams, that it must interface seamlessly with existing automation tools like Selenium, and that it ought to operate with minimum maintenance.

Chaudhari says, “We wanted enterprises to quickly realize their test automation investment would require fewer programming skills and no more than half the budget typically required for conventional testing suites.”

Struggling through the normal range of false starts and adaptations, the team ultimately settled on a wireframe that incorporated the compelling suite of features the group had imagined. From that wireframe, the team set about the spadework of developing the beta version of the Qualitia product. Their efforts paid off with a working model of the product, empowering Qualitia’s founders to hit the road, their goal. Confirm that the beta product could stand up to the scrutiny of three large global enterprises with significant interests in test automation. The response was universal and immediate: “Awesome!”

“That was an exciting moment,” Chaudhari recalls. “From the beginning, the Qualitia side believed there could be a better, easier, smarter way to build scalable and maintainable test automation suites. But it’s an altogether different experience to have relevant, deeply experienced third parties validate your work.”

The Idea Becomes Reality

Bolstered by the positive response, the team turned its attention to the open market, launching the first Qualitia release in Pune, India in March, 2011. The product bundled together many of the best practices of test automation: functional decomposition, centralized repository, reusability and end-to-end traceability of all test assets. And as the team had imagined in the design phase, the resulting Qualitia product offered the possibility of streamlining test automation and significantly speeding up release cycle times, all without compromising–and in fact enhancing, software application quality.

As they had done during the development phase, the team planned and pursued a methodical approach to the rollout of the first release, identifying key customer segments–software product companies, internet businesses, banking/financial services/insurance companies, and retail and healthcare organizations–and an initial group of 10 target customers reflecting many of these disciplines.

Qualitia deliberately chose target customers that operate complex enterprises in large, competitive markets. If the launch were to be successful, Qualitia would have to demonstrate the scalability of the product. In two months’ time, the team demonstrated to four of the target companies, ultimately selling in two, one a global leader in product lifecycle management (PLM) software, and the other a largest stock exchange.

These initial customers came to appreciate what dozens of others would learn in the months and years ahead: Qualitia has built-in constructors that simplify and accelerate test automation, speeding time to market and reducing testing costs.

“(Qualitia is) The easiest way of doing test automation we have ever tried, and we have tried a lot,” says a client from the Bombay Stock Exchange Limited.

And from Pitney Bowes, “Qualitia gives me the confidence to know that while people, code and interfaces will always be changing, my ability to quickly and efficiently execute test cases will not.”

PTC claims a 48 percent reduction across all test automation projects in the first year of partnership with Qualitia. And the Rotary Club International says, “5-times productivity gain. Qualitia has surely given us bang for the buck.”

With more than 30 customers today, including Sears, Pitney Bowes, Rotary International, ZS Associates, Ansell, the United Nations Bombay Stock Exchange and others, Qualitia has cleared the start-up hurdles.

Chaudhari points out that one of Qualitia’s early problems related to product positioning. Simply put, many potential customers find the concept of a scriptless software testing “too good to be true.” Overcoming this initial skepticism has become a focus of the company’s marketing efforts.

“Scriptless test automation is a change for everybody. Sometimes it is difficult for a prospect to believe that Qualitia can do what we know is possible. We overcome this challenge by taking an educational approach on our sales calls. We have refined our elevator speech and we get quickly to a demonstration of what can be done with Qualitia. The results typically speak volumes to the prospect. When they see the product in action, QA professionals quickly grasp the implications,” Chaudhari says.

Qualitia is now offering Version 3.8, providing software testing teams the most reliable, fast and complete end-to-end testing automation solution on the market.

Today, just over two years from inception and deep into its second phase of growth, Qualitia has earned several important endorsements. Gartner named Qualitia to its 2013 “Cool Vendor” List stating: “Qualitia offers a completely scriptless test automation platform allowing small or midsize businesses, business analysts and manual testers to create, build and execute automated test assets faster.”

At the end of 2013, analyst firm IDC added Qualitia to its Private Company Watch List, and in early 2014, Forrester Research’s Diego LoGuidice tweeted about how impressed he was by Qualitia’s demonstration.

On the administrative side, Qualitia has strengthened its management team, notably with the addition of Chetan Shah as President. Shah brings a deep background in enterprise software and in leading product commercialization on a global scale. He has worked with such clients as General Electric, Barclays, Deutsche Bank, Dow Jones, PepsiCo, Hewlett Packard and JPMorgan Chase. Shah takes the helm as Qualitia focuses on expanding its operations in Europe and the United Kingdom, and increasing its presence in the United States.

The proof of all these efforts is, as they say, in the pudding–or in this case, the company’s year-end results. The number of clients grew 50 percent from 2012 to 2013, while revenue grew 75 percent.

Looking Ahead

Commenting on Qualitia’s future, Chaudhari is optimistic. “Speed to market is a critical success factor in software development. Until recently, time to automate has been a real roadblock for QA teams. Qualitia offers a scriptless approach that is compelling in its ability to reduce time to automate, while also eliminating the need for special coding and programming skills and reducing maintenance requirements by up to 70 percent. And we do all this less at significantly less expense than traditional testing. It’s a great time to be in this field, with a solution that makes so much sense to so many customers.”

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top